Charles Tashiro in Thinking About Movies

Just Who's Movie is It?

This episode looks at why marketing will sometimes use a film director's name to attract viewers, why marketers think that strategy will work, how they came to believe it will and asks whether any of ...

Mahesh Umasankar in Two Thumbs Down

The last thing that cricket wanted was another controversy .. or maybe they needed a shot in the arm and this is what the doctor ordered. Umpire "Hair" and Captain Inzamam played their roles in stirri...